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Integrity policy

1. Introduction and Purpose


This Privacy Policy provides information on how Magnus Sunesson Natural Golf Aktiebolag, 556446-5168, hereinafter referred to as “the Company,” handles and processes Personal Data and the rights of the Registered.


The purpose of this Privacy Policy is to ensure that the Company handles Personal Data in accordance with the General Data Protection Regulation (GDPR) (according to the principle of accountability). The Privacy Policy covers all processing of Personal Data, both structured and unstructured data. The Company’s goal is to take all reasonable measures to protect processed Personal Data.


This Privacy Policy is updated as needed and reviewed as needed by the Company. The latest version is always available to the public on this website.

2. Definitioner


All physical and legal persons who use the Platform.

Personal Data

Any information relating to an identified or identifiable natural person. It is crucial that the information, individually or in combination with other information, can be linked to a living natural person. Typical Personal Data includes social security numbers, names, and addresses. Images and sound recordings of individuals processed in a computer can also be Personal Data even if no names are mentioned.

Processing of Personal Data

An action or combination of actions relating to Personal Data. For example, collection, registration, storage, organization, structuring, etc.


The website 


The physical person who, directly or indirectly, can be identified through the Personal Data.

3. Controller for Processing of Personal Data


The Company is responsible for the processing of the Personal Data provided to the Company and is responsible for such processing being carried out legally and in accordance with this Privacy Policy (according to the principle of accountability).

The Company’s contact person for personal data matters:

Name: Magnus Sunesson
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 
Phone: +46 70-665 64 64

4. Processing of Personal Data

What Personal Data the Company processes


The Company tries to work primarily through the principle of data minimization regarding the storage of Personal Data by only processing Personal Data that is necessary, adequate, and relevant for each individual purpose (according to the principle of purpose limitation and data minimization).


The most common Personal Data processed are as follows: name, social security number, phone number, address information, email address, payment and account information, and Personal Data provided by other data controllers.

Legal basis for processing of Personal Data


Processing of Personal Data requires a legal basis (according to the principle of lawfulness, fairness, and transparency). The legal basis on which the Company primarily bases its processing of Personal Data is Agreement. This legal basis gives the Company the right to process Personal Data in order to fulfill its obligations under the Agreement with the Registered.


Legal obligation is another legal basis for processing of Personal Data on which the Company may base its processing. For example, in order for the Company to fulfill its legal obligations under the Accounting Act (1999:1078). In such cases, only necessary Personal Data is processed and stored (according to the principle of storage minimization). Personal Data that is part of necessary accounting documents is stored for as long as required by the Accounting Act.


Legal basis for processing of Personal Data can also be based on a balancing of interests in certain cases. For example, the Company may process Personal Data that appears in order confirmations in order to market its services. However, sensitive information is never processed based on a balancing of interests.


The Company always has the right to process necessary Personal Data to comply with applicable law, demand payment for an overdue claim, report a debt or protect its rights and property as well as to prevent fraud or other illegal activities.


Legal basis for processing of Personal Data also exists if the Registered consents to the processing of personal data through voluntary active approval. Such consent can be obtained by allowing Registered users to actively approve the processing of personal data. Registered users have the right to revoke any consent given at any time and in such cases processing of personal data shall cease. This applies provided that personal data is no longer necessary for the Company to fulfill its obligations under an agreement or other legal obligation as stipulated by applicable legislation.

Why The Company Processes Personal Data


According to GDPR, data controllers may only collect personal data for specific, explicitly stated and legitimate purposes (according to the principle of purpose limitation).


Personal data is mainly processed so that The Company can fulfill obligations under agreements and enable contact with Users, suppliers, partners and other stakeholders. Personal data is also processed in order to deliver ordered services and to operate, provide and maintain The Platform (Legal basis: Agreement).


The Company also needs to process personal data in order to offer good service, such as marketing, follow-up and information. The Company may also process personal data in order to perform internal customer and market analyses. Registered users always have the right to object in writing if The Company uses personal data for direct marketing (Legal basis: Balancing of interests with support in legitimate interest).


The Company also processes personal data in order to manage necessary administrative matters and fulfill legal obligations under law, such as legal obligations under The Accounting Act (Legal basis: Legal obligation).

How The Company Collects Personal Data


The receipt of personal data occurs primarily through agreements entered into by The Company, Users registering personal data when creating a user account on The Platform, as well as through contact via email, telephone or contact form on the site.


The Company may also gain access to personal data through information such as:

  • Users providing The Company with personal data as a data controller
  • The Company may obtain from public records such as
  • The Company receives in connection with registration for
  • The Company’s newsletter, networking events, seminars, activities and similar
  • The Company receives in connection with purchases of The Company’s events, services and/or products
  • Where Personal Data is Stored


The Company stores personal data within EU (according to principles of privacy and confidentiality). In cases where personal data is stored outside EU countries, storage location must comply with provisions in applicable privacy legislation. Any physical documents such as contracts or receipts are stored out of reach for unauthorized persons.


The starting point for The Company is not to disclose personal data to third parties without consent from Registered users or if it is not necessary for The Company to fulfill its legal or contractual obligations.

How Long Personal Data is Stored


Personal data may not be stored longer than necessary to fulfill the purposes for which it was collected. Personal data that may no longer be stored shall be deleted at regular intervals (according to principles of storage minimization).


The Company stores Personal Data for as long as it is necessary and needed to fulfill the purposes for which the data was collected. Personal Data may be stored for a longer period if required by applicable legislation.

5. Security measures


The Company has developed various security measures with a focus on the integrity of the Registered and the systems that protect against intrusion, destruction, and other changes that may pose a risk to integrity (according to the principle of integrity and confidentiality). The Company has established internal procedures to ensure secure processing of personal data. The Company works according to data protection principles and ensures that all personnel are aware of the principles by documenting them in internal procedures.


The Company implements appropriate technical and organizational measures to protect Personal Data and to ensure that processing is carried out in accordance with applicable data protection legislation. The Company has taken security measures to protect against misuse, loss, and changes to processed Personal Data (according to the principle of integrity and confidentiality). Among other things, internal records and systems are password-protected, which undergo password changes at least annually and when necessary. In addition, there are procedures for personnel with access to The Company’s databases and systems containing Personal Data to protect the data.

6. Rights of the Registered


The Registered have the right to access their Personal Data free of charge, have incorrect Personal Data corrected, moved (data portability), deleted (according to the principle of accuracy) and the right to object to the use of Personal Data for direct marketing and profiling. The Registered also have the right to information about data breaches.


The Registered should contact the Company’s contact person for personal data matters if they wish for any of the above.

7. Complaints and Personal Data Incidents


If a Registered has any complaints about the Company’s processing of Personal Data, a report can be made to the Company’s contact person for personal data matters or to the Data Inspection Board, which is the supervisory authority.


A data breach or other event, which means that control over processed Personal Data is lost, constitutes a personal data incident. Any personal data incidents should be reported without delay to the Company’s contact person for personal data matters. All such events should be documented internally and reported to the Data Inspection Board within 72 hours.

8. Subcontractors


The Company hires subcontractors as part of the delivery of its services/products. These subcontractors act in the role of subcontractors and through these, certain Personal Data may be processed on behalf of the Company. This means that the Company may disclose Personal Data to such a subcontractor, in order to fulfill its obligations under contracts, applicable legislation, requirements from authorities, to safeguard the Company’s legal interests or to detect and prevent technical or security problems.


The Registered has the right at any time to request a complete overview and more detailed information about which subcontractors are involved in the processing of the Registered Personal Data to enable the delivery of the Company’s services.

9. Cookies


What are cookies

As is common practice with almost all professional websites, this website uses cookies, which are small files that are downloaded to your computer, to improve your experience. This page describes what information they collect, how we use it, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, but this may downgrade or “break” certain parts of the site’s functionality.

For more general information about cookies, see the Wikipedia article on HTTP Cookies.


How we use cookies

We use cookies for various reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave all cookies if you are unsure whether you need them or not if they are used to provide a service that you use.


Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.


Cookies we set

Account related cookies
If you create an account with us, we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out, but in some cases, they may remain afterward to remember your site preferences when logged out.

Login related cookies
We use cookies when you are logged in so that we can remember this. This prevents you from having to log in every time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

Newsletter related cookies
This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid for subscribed/unsubscribed users.

Order related cookies
This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

Survey related cookies
From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

Form related cookies
When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

Site preferences cookies
In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.


Third Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section describes which third-party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us understand how you use the site and ways that we can improve your experience. These cookies may track things like how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things like how long you spend on the site or pages you visit which helps us understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work, the following social media sites including Facebook, Instagram, LinkedIn, YouTube, Vimeo, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

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  • Last updated on .

Magnus Sunesson Natural Golf AB

  • Karl X Gustavs Gata 56
  • 254 40 Helsingborg
  • Sweden


  • This email address is being protected from spambots. You need JavaScript enabled to view it.

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